Mallory Porvaznik
mp397417@ohio.edu
Many people today use social media for advertising purposes, political ad campaigns, or networking purposes. Although it can be hard to tell when a piece of news or a visual online is fake, people scroll online most of their day and believe all of the information they see online. The companies who create these videos are trying to manipulate a story where there will be fake news sent out. Whether it's to help someone in a political election or possibly to destroy someone else's career. There are several fake news websites and fake visuals that are easily created from accessible online software programs that anyone on the internet can create. Even though many people are manipulated by these videos or visuals when they go public and viral people will not understand they are necessarily fake.
Photo manipulation is a major issue that people do not know what to look for and can tell a difference between the actual photo that is supposed to be posted. According to GCF Global, there are three different ways in which photo manipulation can be a large issue. There are several types of editing softwares that people can make changes to by adding and removing content.
Images
There are different types of photo manipulation according to the types of images that are being changed. There can be a creative more artistic image versus a realistic image that can be manipulated. As for the images that are meant for reality or taken by an actual photographer, photo manipulation is a big issue and can cause a lot of issues for news media outlets. When photojournalists edit a photo that misleads its viewers it can be confusing for the story and be unethical.
Advertising With Social Media Platforms
On top of photo manipulation with images, there are also different types of advertisements, tv commercials, political ad campaigns, and magazine/ newspaper ads. Especially with political ad campaigns, campaign staffs make the political ad campaigns with fake news stories in order to make their electoral party stay in the running against their opponent. TV commercials and specific ads can make products look different than they are in person or worse quality.
The Portrayal of Photo Resistance
When people are on social media and seeing advertisments, it is easier for people to spot the difference between a realistic and natural photo versus a fake news advertisement. When content creators are making these edits they have become more natural and less noticeable.
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