Whether the ethic codes really effective in advertising?

Yichen Wei
yw130215@ohio.edu

The boosting development of the new technologies largely transforming marketing and advertising. The accessibility rate of the Internet in developing countries in the world are more widespread, let alone the developed countries. It says the transparency and honesty are the important guidelines for marketing. Actually, it is very similar to the journalism industry like the information provided in the commercial area should be created based on accuracy and ethics.
For example the Instagram as one of the biggest browsing and advertising platform there are tons of commercial advertisements inserted inside. When the viewers scroll down the pages the companies like NYTimes would pop up and try to persuade you to subscribe it only for one dollar per week, et
cetera. Many people report seeing advertisements specific to their location.

Link of picture: https://later.com/blog/instagram-ads/

People are always scanning these social media during their leisure time for a temporarily relax. It is a smart way to penetrate the inner side of the customers this moment and achieve the purpose of the sales. Through utilizing the way by making the advertising pages more colorful and exhibited by the celebrities and put the purchase link down these strategies make the potential customers have more confidence and trust to the products. However; whether the buyers fulfill the expectation with the purchase and use it with satisfaction it is still controversial. 

One of the principles of the advertising, ethics is that the advertisers should have fair treatment to the customers based on the nature of the product and service or the way it advertised. obviously, it is a tough goal to finish with for the reason of the pursuing of the profit, the pressure from the competition in today's markets. Since these, the advertisements have no choice but to be performed the way like fancy and eye-catching. After this series of operation, common advertising sometimes will seem not too real and be convinced. So this is the standard which the advertisers should strive for especially for the younger generation. According to the Children's Advertising Review Unit(CARU) it lists several principles particularly pointed out for children. 

Link of picture: https://waitbutwhy.com/2013/08/creepy-kids-in-creepy-vintage-ads.html

Nowadays more and the younger generation are closely connected with social media from television, mobile phone, and radios everywhere. Especially during the period, they have not formed their comprehensive cognitive skills and values yet they are more vulnerable and trustful to these advertisements. The people who post this information should pay attention to the content and style they posted and observe the ethics codes. The existence of these principles are making this industry more standardized and to have a bright future.