Greg Schultz
gregschultzbasketball@gmail.com
In the world of advertising, public relations, marketing communications, news, and editorials, there is a certain standard that is set and there are common principles that need to be followed. According to the Institute for Advertising Ethics, following these principles of advertising ethics can help advertising stay the on the right track.
"Advertising, public relations, marketing communications, news, and editorial all share a
common objective of truth and high ethical standards in serving the public."
"Advertising, public relations, and all marketing communications professionals have an
obligation to exercise the highest personal ethics in the creation and dissemination of
commercial information to consumers."
"Advertisers should clearly distinguish advertising, public relations and corporate
communications from news and editorial content and entertainment, both online and offline."
"Advertisers should clearly disclose all material conditions, such as payment or receipt of a
free product, affecting endorsements in social and traditional channels, as well as the identity
of endorsers, all in the interest of full disclosure and transparency."
"Advertisers should treat consumers fairly based on the nature of the audience to whom the
ads are directed and the nature of the product or service advertised."
"Advertisers should never compromise consumers’ personal privacy in marketing
communications, and their choices as to whether to participate in providing their
information should be transparent and easily made."
"Advertisers should follow federal, state and local advertising laws, and cooperate with
industry self-regulatory programs for the resolution of advertising practices."
"Advertisers and their agencies, and online and offline media, should discuss privately
potential ethical concerns, and members of the team creating ads should be given permission
to express internally their ethical concerns."
"Trust between advertising and public relations business partners, including clients, and their
agencies, media venders, and third party suppliers, should be built upon transparency and
full disclosure of business ownership and arrangements, agency remuneration and rebates,
and media incentives."
 |
| Picture source: The Blue Diamond Gallery |
These are the main principles of Advertising Ethics. They are responsible for keeping a high standard or ethics when it comes to media advertising. These principles of Advertising Ethics are important and people follow them because advertising, public relations, marketing communications, news, and editorial all have a specific goal and want to follow the right code of ethics when it comes to media and content. If they didn't follow these principles then the whole process and ethical background would be flawed and unfair for the customers.
No comments:
Post a Comment