Mobile Media: The New Journalism

Ciara Walker
ciaeaw74@gmail.com

Mobile media being the new way in which various entities (especially government parties)  and major health organizations reach their targeted audiences has completely taken the world by storm. The ever- popular phrase "Twitter fingers" has also been a term used to describe the almost irresponsible ways in which organizations are using this direct access to their audiences by sending out messages via social media platforms, like Twitter. The ethical standards and codes of conduct that journalists and advertisers should abide by, sadly, are not taken into consideration when entities are attempting to give their audiences what they believe they should have: the truth. 

The codes that guide advertisers and public relations professionals aren't the same rules and codes that govern the various individuals that find it necessary to use social media as their soapbox. I mean, in all actuality, the truest journalists (today) don't abide by the codes and guidelines that are set. For example, the  PRSA Code of Ethics speaks to honesty, loyalty fairness, and expertise. But, we have a prime example of an individual who doesn't convey honesty or fairness when he addresses the people of the world. Ethical standards and the various guidelines are there for those of us who have a heart and desire to use the media to promote and educate, not tear down and destroy.

                                              If we read it online, it must be true...Right? 

In journalism, we can manipulate and stretch the truth to be whatever version we want it to be. We see this a lot these days. A great example of this is the companies and brands who suddenly realize  #BlackLivesMatter so they're changing their names, or hiring more minorities and are sending out mass messages to the public to show their stance in solidarity with the ever-popular movement. Having the power to reach people because of mobile media is a very good tool indeed, when in the right hands. But, the ethical rules and guidelines aren't being followed as they should. Ethical guidelines are there for those who have a sense of being ethical. If you have no sense of what it is the no, those guidelines and standards won't do a thing for you, your company, or your brand.