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Advertising is a very important part of today's society, helping bring in large amounts of profit to companies. Advertisers continue to use different techniques to draw in consumers. They want to persuade the consumer to purchase their product by telling them that it will make them feel some sort of way.
Often companies will use celebrities for their advertisements, as it will draw in followers and fans of these celebrities to purchase the product. Other techniques include appealing to athletes, certain genders and, most importantly, through sex. Simply put, sex in advertising is the use of provocative material to lure in consumers to buy their products.
Many commercials have been known to use beautiful, young woman and more recently muscular and handsome, young men. Sex in advertising connects certain receptors in a person's brain and urges humans to develop a desire for the product. With this connection and response in humans, companies are able to sell more of a product by making the advertisement more sexual and appealing to the eye. Therefore, advertising companies continue to use the method of sex to increase sales.
Often companies will use celebrities for their advertisements, as it will draw in followers and fans of these celebrities to purchase the product. Other techniques include appealing to athletes, certain genders and, most importantly, through sex. Simply put, sex in advertising is the use of provocative material to lure in consumers to buy their products.
Many commercials have been known to use beautiful, young woman and more recently muscular and handsome, young men. Sex in advertising connects certain receptors in a person's brain and urges humans to develop a desire for the product. With this connection and response in humans, companies are able to sell more of a product by making the advertisement more sexual and appealing to the eye. Therefore, advertising companies continue to use the method of sex to increase sales.
Trojan Condoms Pure Ecstasy Commercial
Even though sex helps sells products and allows companies to make more of a profit, is too much being sold through sex? Today there are more reoccurring themes of people displaying their entire bodies, completely naked, to the public. Celebrities especially are selling themselves through live shows and performances. In a sense, these celebrities view their displays as being confident and free and argue that they do not care what other people think about them. However, certain consumers and fans can get turned off by these actions and displays.
There is a fine line and companies often overstep these boundaries. A consumer may originally buy into the product, but if the product itself is not actually good, consumers will get turned off and realize they are being manipulated. Certain celebrities' fans may disapprove of their actions if they are showing too much to the public. Putting your own body on display is a personal decision, but it rubs some people the wrong way.
There is a fine line and companies often overstep these boundaries. A consumer may originally buy into the product, but if the product itself is not actually good, consumers will get turned off and realize they are being manipulated. Certain celebrities' fans may disapprove of their actions if they are showing too much to the public. Putting your own body on display is a personal decision, but it rubs some people the wrong way.
So what does the future of sexual advertisements hold?
Sex is here to stay and will continue to grow as it has proven to sell. It will become a bigger part of our advertising landscape, especially when celebrities continue to support the sexual, erotic display of the human body.
Celebrities will continue to draw attention, leading to continuous popularity of the sale of sex. When the products a company makes are actually good and have high demand in the market, people will continue to buy this product regardless of the use of sex. If the company simply creates a more erotic feel in their advertisement even more people will purchase this product due to erotic undertones. Pornography itself is a multi-million dollar industry, which goes to prove that humans have an unconscious and programmed urge to respond to such things.
So it is true: Sex does sell.
Sex is here to stay and will continue to grow as it has proven to sell. It will become a bigger part of our advertising landscape, especially when celebrities continue to support the sexual, erotic display of the human body.
Celebrities will continue to draw attention, leading to continuous popularity of the sale of sex. When the products a company makes are actually good and have high demand in the market, people will continue to buy this product regardless of the use of sex. If the company simply creates a more erotic feel in their advertisement even more people will purchase this product due to erotic undertones. Pornography itself is a multi-million dollar industry, which goes to prove that humans have an unconscious and programmed urge to respond to such things.
So it is true: Sex does sell.
Using sex in advertising especially the use of sexy women as product stand-ins may bring in the shoppers for many products. It is becoming apparent that not all audiences respond well to the “Sex sells.” method of advertising for all products.
ReplyDeleteBut this isn't really news. Extensive research was done in the 80's and 90's on the effectiveness of sex in advertising and it was pretty apparent even then that the results were determined by the audience and the product.
e.g If you are in the business of making people trust you, be careful that your customers don't equate the risk of promiscuity to the risk of using your product.
If you are selling booze or clothes to randy, old men, then go ahead and show a little skin in your ads. But if you are selling caskets or diapers or if you are selling ANYTHING to more conservative buyers, consider covering your models.
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