Jordan Simmons
JOURNALISM ETHICS
Blog # 2
Loss of Integrity in News Corporations
Can intense pressure by management to reach
unrealistic goals or targets cause even the most honest and decent people to
break the rules? What can we do about it as PR professionals? Journalists face the demands of consistently
needing to beat the competition and, in turn, sometimes break the most important
ethical guidelines.
When News Corp was busted for illegal activities
such as phone and computer hacking it was shut down and left a rippling effect
on the news industry. Corporations shut
down as people are busted and/or industries scramble to save their
credibility. But why can’t we just put
this stuff to an end? Every day I hear more and more about the public’s loss of
faith in journalism, and the effect is that people do not
trust the news.
Today’s society searches for and demands the
easiest fixes to problems, and in journalism it is much easier to make up a
quote from Joe Smith in cases where no one wants to talk about the story
involving the most gruesome details.
However, it is instances like this that cripple the credibility in
journalism as a whole.
It is assumed that management should be responsible
for insuring the honest relationship between readers and their industry, right?
Well, now more than ever, while news organizations are competing to maintain
their credibility and communicate their values to their audiences, studies are
showing that even the leaders cannot be trusted. In Walker Information’s Integrity
in the Workplace 2001 National Employee Benchmark study of more than 2,800
rank-and-file employees around the United States, only 49 percent said they
believe their leaders to be persons of “high integrity.” This is a problem when the stakeholders are
putting the blame at the top. If the
presidents of industries cannot be credible then who can be?
PR professionals are independent of reporters, but if
they care about their industry's reputation then they should help management to
reveal the hazards of having lax ethical standards of enforcement. Honesty is the best policy, so there are steps
to take that can assure honesty is what the public gets.
One thing that news organizations can do is set up a “whistle blower line” so that employees can report violations by their peers. Another option is to bring in an outside firm to look at the standards and practices periodically to indicate any possible vulnerability. Setting a clear set of standards and practices that the organization can convey is important as well.
One thing that news organizations can do is set up a “whistle blower line” so that employees can report violations by their peers. Another option is to bring in an outside firm to look at the standards and practices periodically to indicate any possible vulnerability. Setting a clear set of standards and practices that the organization can convey is important as well.
Another possibility to be addressed is the fact that
there is corporate everything, and being corporate means being about
business. The business world is about
the business world and this means money.
When large corporations switch their focus to money, the honesty and
integrity issues quickly slip through the cracks, and we move back to the first
issue addressed -- taking the easy way out and making things up in stories
or slipping past the ethical codes of hacking.
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