Who can we blame?
Social media sources continue to lose credibility the more their audiences are left to question if what they read is an actual reflection of a brand. Regardless of whether or not most audiences are learning to question the reviews they see online from celebrities or everyday bloggers, these reviews are working. Astroturfing still continues to fall under the radar, and its raises doubt for the credibility of information journalists need to find.
Reality star Khloe Kardashian tweets about Old Navy brand
How do we make a Change?
Though it may be tempting to outreach those we know can make a profit increase for our product change, our ethical codes of conduct should remain a solid base for the decisions we do choose to make. We may not have the ability to entirely deface all astroturfers or false reviews floating around in our media sources, but we can make the decision to promote our clients in the most ethical way possible. Not only will an ethical platform justify our morals as a professional in the field, but assure our clients and audiences that their products/sources are reliable.