Bridget Ward
bw085717@ohio.edu
News is one of the most important outlets in the world; keeping us informed about all of the things happening in the world that we live in, we are intrigued to find out what is happening to our neighbors, our country and our world on a daily basis. News keeps the world spinning; if we did not have news stories, the general public would not only be bored to death, but they would also be uncultured and uneducated about the world that they live in, as well as feeling confused and disconnected from other parts of the world. Local, national and international news stories keep the world entertained because it also reminds us that there are worldly things happening that are of importance, which is especially integral in a time like this. While we are living through a pandemic that is going to be taught as a history lesson when this twenty first century generation has become grandparents, so news is one of the most important outlets right now.
There is news happening all day, everyday, everywhere, and any kind of news, no matter what scale, is bound to be covered by most to every company, brand and PR practitioner that wants to be apart of this story. Brands and all kinds of companies are all constantly seeking relevance and are all trying to be at the forefront of the story, as are all journalists and reporters. What is the point of your story if it is not relevant? People want to read and absorb the news that is important, relevant, and timely. They want to read the news that is important to them and important to the time era. If you are writing a news story that has no relevance to the most important news story of the time/place, then there is no point in writing it because it will not get nearly enough attention or recognition in comparison to a more important story that is simultaneously happening.
The COVID-19 pandemic is unlike anything anyone has ever seen before and is throwing a lot of news companies out of line because they are supposed to be reporting about a global issue that is currently happening, which is a difficult thing to do in fullness and correctness. Nobody knows when this is going to end, making it even harder to report about. When things like this happen, news reporters have to find the most important, most relevant information to report about to the public. They also have to do it in a quick and efficient manner in order for the viewers to receive their news and respect the news companies work. While it is most important to report about the safety of the world, it is also just as important to report the most pressing issues that the world is facing through this time period, regardless of if it scares viewers or not.
While reporting about an issue this large and this pressing, it is important to be as helpful and unbiased in your report as possible. The general public is just as confused about this issue as the rest of the world, but they are relying on the news companies to report the correct information to them during this time. News companies are some of the most important outlets at the moment because of this issue. News companies need to effectively communicate their message through their news report. Relevance is the number one most important key aspect to informed ad ethical reporting. Being relevant and on topic makes the news story that much easier to read and understand, making the general public much more satisfied.
There are many things wrong with the world today, which makes it that much more important for news companies to be on topic and on task with everything they write and report about. Relevance is one of the most important factors of today's issues in news and should be the one thing that all reporters master before reporting a full news story.
Bridget, I think you wrote a very important blog! Relevance is key to news reporting; relevance is what makes news! Like you, I think that relevance is a must for all stories; otherwise, they wouldn't be readable. I think that many stories can seem irrelevant, but just because it's about a small business doesn't mean the story doesn't matter. Little stories can have big impacts on communities, and need to be told. Sometimes, it's the little things that add relevance. However, a journalist isn't doing their job if their work isn't relevant.
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