Conflict of Interest in Journalism

Will Price

wpriceou@gmail.com

Journalists often deal with conflicts of interest with any given story they cover. Any personal view, relationship or obligation a reporter has can potentially impact their view on a story and hence, must be taken into account by the journalist and their bosses. Each case should be evaluated individually, but there are guidelines that can be used in the industry to help make the decisions involved with the potential story.

 

One aspect that needs to be considered is commercial interests. This goes especially for corporations and their owners or those who fund them. For example, any Washington Post editor or writer needs to be clear about the fact Jeff Bezos is the owner of the Post when writing about Amazon. National Public Radio, or NPR, sets clear guidelines for how they interact with any potential story that involves someone who funds the corporation: "NPR journalists interact with funders only to further our editorial goals, not to serve the agendas of those who support us." Another useful tool on display here is transparency by putting their standards out into the open. This way, anyone can educate themselves on a certain company's method of operation on these topics. Transparency and honesty are the best ways to avoid these situations and uphold credibility with the viewers.

 

Picture source: Theology Gaming

 

 

These conflicts don't just pertain to the individual involved, but also their friends and family. RTDNA guidelines for conflict of interest include an interesting question: "Will the actions of a journalist's or newsroom manager's family members with a news source or newsmaker give the appearance of an unprofessional connection?" It is essential any newsroom turn over every stone when approaching a story. In the current environment, the emphasis of unbiased, factual reporting has never been greater. Being as diligent as possible when evaluating any possible conflict of interest will serve to quell any possible questions the public has regarding the standards of a report.

 

There are many more things to consider for ethical conflicts of interest with stories. It is important that, as journalists, we always focus on these issues. Any conflict of interest can alter our perception in the public eye, and the best way to counter that and uphold a good reputation is by making sure to be meticulous when considering these problems. No matter the subject, these issues will arise in both news and information and strategic communication positions. Understanding the way this affects any story is essential in our jobs and in fulfilling our role to the public.