Tuesday, May 17, 2011

Lyin' When You Oughta Be Truthin'

Daniella Limoli

Perhaps one of the most thought-provoking ideas on truth is not considering whether what information is to be withheld, but rather what needs to be communicated, as noted by David Martinson. It's somewhat disheartening that that concept might acutally be a revelation to some, especially in public relations and advertising. How much more honest might the media be if it stopped worrying about what to hide from its audience and made a consious effort to determine which facts the consumers and audience need to make the most informed decision?

Another avenue is that of moral obligation. The Janet Jackson wardrobe malfunction led to a huge backlash from viewers, fueling a blazing fire of what is appropriate in advertising. The moral panic that ensued from this Super Bowl brouhaha I think triggered an ugly snowball of censorship. While Go Daddy and even Airborne's commercials may not have been in the best of taste, the fact that the networks and even the Super Bowl itself were able censor them--and also cut them--so drastically is a huge indication of the effect of moral panic.

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