According to David Martison’s article “truthfulness in communication is both a reasonable and achievable goal for public relations practitioners” there is a difference between truth and truthfulness, and that is it is possible to tell the truth but not the whole truth, you could withhold information that you, for some reason, do not want to share with the public. According to the article a standard should be put in place. This standard, although, does not require you to tell everything it does require you to be truthful.
So what was I supposed to do? Although we did not have any say in what happened to the DELT chapter, we did have to go on with recruitment. So here is me, barely a novice at my position and everyone is looking at me for answers.
What had been done was done and we couldn’t cover up the facts because everyone already knew. According to Martison’s article I was not to try and make the worst better. At first I tried to do just that with a press release statement on our website, which was extremely vague and expressed the barest of truths. As you could imagine the press release didn’t work…
Knowing little about PR at the time I decided that we had to push and inform the public of all of the positive things that Greek life had to offer, all of the things that made me want to join a Greek organization. Through a flier and poster campaign we displayed brotherhood, loyalty, philanthropy, leadership, and Scholarship. Although nothing changes over night and people still bring up that situation, many people soon forgot about the DELT incident and began realizing what Greek life can offer.