Public Relations and Its Power

 Mallory Porvaznik

mp397417@ohio.edu

Taking Responsibility 

Image Source: educba.com

When working for a company, being responsible, ethical, and able to communicate will make the organization successful. Especially having a higher role in the company, leading by example with words and actions will pursue others to do the same in any department. Public relations professionals' main job is to protect and maintain the company's image. They maintain a strong relationship with consumers, the community, other employees, and other groups by writing press releases and other forms of communication in order to grab the consumer's attention. Being responsible when dealing with public relations for a company entails several requirements and duties to maintain an organization's key values.

Having a strong public relations team for your company can make or break how successful it is. For example, one of the most popular companies known for their public relations tactics is Dove. Since the brand launched it has continued to make a name for itself, due to the message it put out to its consumers. The message expressed beauty standards for women, the company incorporated the "throw like a girl" phrase into their campaigns and unity between customers. These messages throughout their products maintained a positive image for the brand. 

Image Source: amworldgroup.com

The Role

There is a role to be played in any company for a public relations position when finding out what is acceptable, taking responsibility, and initiating the steps to fix the mistakes. Employee behavior is a key component of the management of an organization and can lead to the content that is being published. If there is negative employee behavior in the work environment, the content that is being published will not be as top tier and vice versa. Most people know the responsible work behavior in a work environment, however, some employees in the industry lack the knowledge to raise the standards for their brand. 

Accountability

Several factors can cause an employee to break the demands or expectations of a company. There are several instances in which people working for a company cannot hold upper management accountable for their actions. Especially when a group or employee that is working on a project goes outside the company's boundaries and could possibly ruin their reputation. If this possibly happens between a company and an employee, they need to accept their moral responsibility and improve on their demands. 

Ethical Standards

As for ethical standards for PR executives, it is important to know that a leader of a company should not even think about running a dishonest company. Any type of public relations professional should make their reputation a top priority. There are several ways in order to make a company a more ethical environment and improve on its standards. Some include bringing in an outside source to look at the standards and help keep the content accountable. Also, these professionals can promote specific practices that the company can use to reach out to its consumers.