Yaz Ad Correction may be the Start of Something New

April+Prior%0D%0Aap284205%40ohio.edu%0D%0A%0D%0AIt+seems+as+though+most+people+are+submissively+skeptical+of+advertisements+today.+We+accept+that+companies+may+inflate+how+wonderful+their+product+is%2C+we+understand+that+with+the+right+phrases+any+product+is+a+miracle+cream+and+we+realize+that+the+before+and+after+pictures+may+be+slightly+altered.%0D%0A%0D%0AHowever%2C+the+recent+commercials+for+YAZ+birth+control+have+splashed+water+in+the+face+of+viewers%2C+calling+attention+to+the+fact+that+maybe+we+should+pay+more+attention+to+the+messages+in+advertisements.+After+an+%3Ca+href%3D%22http%3A%2F%2Fwww.bostonherald.com%2Fnews%2Fpolitics%2Fview%2F2009_02_09_Bayer_reaches_deal_with_AG_over_Yaz_ads%2F%22%3Eagreement+%3C%2Fa%3Ebetween+parent+company%2C+Bayer+Corp%2C+and+the+FDA%2C+a+%2420+million+dollar+clarifying+ad+campaign+is+being+run+about+the+product.+The+new+ads+feature+a+woman+looking+directly+into+the+camera+and+outright+stating+%E2%80%9CYou+may+have+seen+some+Yaz+commercials+recently+that+were+not+clear.+The+FDA+wants+us+to+correct+a+few+points+in+those+ads.%E2%80%9D%0D%0A%0D%0AAccording+to+an+article+by+the+%3Ca+href%3D%22http%3A%2F%2Fwww.nytimes.com%2F2009%2F02%2F11%2Fbusiness%2F11pill.html%3F_r%3D1%26amp%3Bref%3Dbusiness%22%3E%3Cspan+style%3D%22font-style%3A+italic%3B%22%3ENew+York+Times%3C%2Fspan%3E%3C%2Fa%3E+the+government+rarely+requires+corrective+action%2C+typically+they+just+send+a+letter+asking+the+company+amend+the+information+quietly.+Many+people+wonder+if+this+is+a+step+in+a+different+direction+and+what+affect+it+will+have+on+the+future+of+advertising.+I+can+only+hope.%0D%0A%0D%0AIn+my+opinion%2C+this+is+a+huge+step+in+requiring+ethical+practices+of+advertisers+that+may+have+been+overlooked+to+sell%2C+sell%2C+sell.+This+ad+catches+my+attention+everytime+I+see+it.+I+always+wonder%2C+what+did+I+believe+was+the+truth+before%3F+And+why+should+I+believe+you+now%3F+I+also+end+up+being+a+bit+more+critical+of+the+ads+that+follow%2C+questioning+the+extent+of+the+truth.+I+think+it+was+important+for+the+FDA+to+hold+Bayer+Corp+accountable+for+its+actions+and+use+the+company+as+an+example+for+other+advertisers+in+the+future.%0D%0A%0D%0A%3Cobject+height%3D%22340%22+width%3D%22560%22%3E%3Cparam+name%3D%22movie%22+value%3D%22http%3A%2F%2Fwww.youtube.com%2Fv%2FHbREs5T6gQE%26amp%3Bhl%3Den%26amp%3Bfs%3D1%22%3E%3Cparam+name%3D%22allowFullScreen%22+value%3D%22true%22%3E%3Cparam+name%3D%22allowscriptaccess%22+value%3D%22always%22%3E%3Cembed+src%3D%22http%3A%2F%2Fwww.youtube.com%2Fv%2FHbREs5T6gQE%26amp%3Bhl%3Den%26amp%3Bfs%3D1%22+type%3D%22application%2Proxy-Connection: keep-alive
Cache-Control: max-age=0

-shockwave-flash%22+allowscriptaccess%3D%22always%22+allowfullscreen%3D%22true%22+height%3D%22340%22+width%3D%22560%22%3E%3C%2Fembed%3E%3C%2Fobject%3E