How to make a decision
Making ethical decisions can be stressful and hard. To make them a bit easier we can have our own personal ethics codes that we can follow. This is just a set of guidelines and morals that you, yourself follows. Having a personal ethical code will deem it more easier for you to make decisions, because this is your moral stance on issues pertaining to it. We are humans, and like to fall back on something we are loyal and true to. This makes it a tremendously more easy, efficient and fast to come to a decision.
When faced with our professional work environment we must stand our ground and voice our personal convictions on perhaps, doing a certain news story or running a new campaign. We have to ask ourselves, will it hurt other people?, will it be offensive?, and or Am I using the write word usage to refer to someone. These are many questions that we need to figure out. We want to hold ourselves accountable, but also in the workplace as well.
Your ValuesFirstly your personal ethical codes should align with the company that you are working for. If they don't then you need to perhaps find a different place of work. Your personal ethical codes are just important and when faced with an ethical dilemma you can turn back to them. In a situation where something in the back of your head tells you that something is not right, it most likely isn't. If you are feeling that a certain campaign or story you are assigned to would lead to consequences you need to trust that it will. Many people do not speak up or are scared to do . This in turns leads to many consequences and as a journalist you must think of the stakeholders involved. The stakeholders could include your own company, other companies in that industry, and the readers.
The company you work for should also have ethical codes they follow as a company. Many companies have ethical codes they follow such s the Associated Press and The Washington Post. The Associated Press' ethical code is at states, "the thing it is striving for a truthful, unbiased report of the world's happenings...ethical in the highest degree."-Source(ap.org) They even go above and beyond as to have an integrity hotline that workers can report a problem too.
The Washington post also has an ethical guideline as "The Washington Post is pledged to an aggressive, responsible, and fair pursuit of the truth without fear of any special interest, and with favor to none."-Source(asne.org) These aren't there specific guidelines, but are a basic overview on their moral stance to the specific ones when it comes to their stories