Brett Pulley, a very well established man, is the Executive vice president at Weber Shandwick. One of the world’s leading PR/advertising/marketing firms with offices in 79 cities that covers 80 countries.
This was one of the biggest and smartest moves Facebook has ever done, and is probably one of the best buys of the century. "Emarket predicts Instagram will bring in 595 million in ad revenue this year, which is no drop in the bucket relative to Facebook's 12.4 billion last year. A Wall Street analyst said in December that Instagram is worth 35 billion."-Source (fortune.com)
You can do anything
A very key insight that is worth noting is having a clear and precise understanding of what action you want the reader to take. We can look at the new Barbie campaign. The new Barbie Campaign gives Barbie a more inclusive look. Barbie is now marketed and targeted to girls of all races and colors. They have also expanded more of Barbie's professions that she takes on. Now instead of the traditional white Barbie that only had professions such as, a house mom, and a cook. Barbie is made in all different types of shades and has professions such as, president, professor or an astronaut. This has made to be one of the most brilliant and most successful campaigns. The clear action for the reader to take is to "Imagine the Possibilities" as the campaign says and to have young girls be inspired.