The strategic communication specialists tend to be more of a behind-the-scenes role. Even though they do a tremendous amount of every brand that we know, their names aren't as prevalent.
To get a better understanding of what it takes to become a public relation specialist, Ohio University's PRSSA brought in someone who helps lead one of the most successful agencies in America.
Brett Pulley is the Executive Vice President at Weber Shandwick. This is one of the world's largest PR companies. They employ over 4,000 people in 79 cities.