Thursday, March 31, 2022

Advertising Crossing the Line

 

Advertising Crossing the Line 

Mylan Foster 

mf173318@ohio.edu Facebook apologizes after a post of a minor's suicide is posted publicly on their site. This incident is a horrific event on a dating ad. In an article,  Simon Dumenco says that "she was subject to cyberbullying on Facebook after a photo of her alleged rape by four boys was shared online." So why is it so easy for these posts to be made and for the public? It is dangerous how easy it is for these kinds of posts to be shared and how long it takes these kinds of horrific posts to get taken down. Advertisements are often looking for something to stand out to the audience and grab everyone's attention, even posting the most horrific things to increase engagement.

These posts are sometimes too frequent and appear on our social media platforms like Facebook, Instagram, Tiktok, Twitter, etc. Those platforms need to do their part in protecting users from seeing illegal posts or even posts that are just disturbing to the majority of the public. Some platforms have tried to help their users avoid seeing content they don't want to see by adding an option to filter what you see and don't see on your account. In an article done by RAINN, they explain ways to filter out people commenting on your posts or even filter out certain words. For example, you may speak very differently with your friends. Still, if your family were to see that, it could be very alarming for them, so if your friend wanted to comment on something on your post, you can filter out certain words so that your family or others would not be able to see it. 

The Lush Content Agency gives out many ways to make sure that your content is targeted toward the majority without it very offensive or disturbing. In addition, this agency helps companies and organizations develop ads that will be effective and able to better the company's image. Their approach: "Over the years, we have refined our approach to creating newsworthy content. This method enables us to fuse the logic of good strategy with the magic of great storytelling to help you connect with your audience. The Lush approach is one that our long-term clients are familiar with and – combined with our focus on creating authentic, newsworthy, and transparent content, it's proven to be a winning formula." That tells the audience that they are willing to work and that their content will not be their best work. 


https://lushthecontent.agency/our-approach/

https://learn-us-east-1-prod-fleet02-xythos.content.blackboardcdn.com/5c1270dbb5a74/17567175?X-Blackboard-Expiration=1648760400000&X-Blackboard-Signature=PblY%2F9vUNzr9DAfCD4pTLdSeSbcZGEZ97oyoAs4%2FITY%3D&X-Blackboard-Client-Id=100342&response-cache-control=private%2C%20max-age%3D21600&response-content-disposition=inline%3B%20filename%2A%3DUTF-8%27%27Possibly%2520the%2520Worst%2520Facebook%2520Ad%2520Ever.pdf&response-content-type=application%2Fpdf&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEH8aCXVzLWVhc3QtMSJIMEYCIQCs5tmgxOcTX8lo%2B9iwm4rTd09cJz%2FFZglvjIZ22smCjgIhAIMyfKkjOLwXO3tpIYE%2BKm%2BiVBW6CZ19%2FTZyvLG7nxKWKvoDCBgQAhoMNjM1NTY3OTI0MTgzIgz8rcEdGjJV%2BtArvE0q1wPDpuSrGpnt9ek50vUbLpoJ2H3tvBBGuxW5D2YCINXxH2LiqZrDNe9%2Bid8d0GzOtl7l3Y%2FMFFiXUMxeQ4Eg1gupAzELTWER8k2%2BEaBeSsGmfrSRlHBFZAof4snb57IuFriRdrgEIBvQkIYi%2FHOUkQj4jAanNE%2FqbzFQuomtlXzQqoCItAy%2Fax0EusjWkVVfV%2Fgy3T5BRopx%2BGfxym868r4ENiJb2DFY70fdBAP1KIqXuBnT469Az5cPK%2BO%2FQf8CiMsCHAgOv2SwFu0Axl2y7ApMWyjsJJeef%2Fb1dbqW3bo1lO1U%2BG%2FBvp4zgrS%2BoaxBizvgG3VIyZn%2FQccLVPGD10V7zbXIp5soAmPzsxlzI1yKeohYJPIYA7ruM4%2Fuo6fukHJQRnV4IIawF2MIMvUDn1idOSOv%2FtN8Keuv2PTymRJywprqUFVBAimTt%2BQVVcT%2FW9%2BNzCIvVUOEW54iY2m%2FeD5eBbePNaAi2YdAUA5yO2%2F6sWunUgWRtqTfjlknaBTSRNX7v18TnBMjSR4ysd3dX36xJOVoNcyk%2BaqnU2sWTIT5pnqTva55a4m2oAq2UHAgQqQeuAwEkErrfnj%2FrxQ4Tvt58JrH%2FEZeEiQmnW5Uta%2Ba6jme5KB7%2Bv4wrvWWkgY6pAGFCc7Dm0i6%2BIFPpFMBBJcSAiqdYmABdSQ6Yn2JY2Wf8MI9FxCYIQDXwwW5eWD4qnvAmsltcHpnrhBE1ypzIyLusgZ1%2B71RzL6Zv3XnLWLeIGX0zH27h5xsBt%2FUYU%2FSwNVBr92iuSefoDo6uJVtndHy3k8h0z7Of6uI8z3%2BNFQalHFgtoFk%2FCytxu1XjlWAUCbk49Fc9P%2Bfgf7m1ETp6PizMd39wg%3D%3D&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Date=20220331T150000Z&X-Amz-SignedHeaders=host&X-Amz-Expires=21600&X-Amz-Credential=ASIAZH6WM4PLQPIGEUW6%2F20220331%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Signature=d79f77d686be0915c6202df65b5ba8cb93d9b8559824fa0e5475851b2efd40d5

https://www.rainn.org/articles/how-filter-block-and-report-harmful-content-social-media


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