Conflicts of Interest are Real

Brianna Reid
br536013@ohio.edu

It is idealistic to imagine that you can be in any field of work and not encounter on occasion some kind of conflict of interest. Someone might ask you to do something extra for them or look the other way for them in the spirit of your established friendship or relationship. It is hard to avoid them and even harder to navigate making the right decision.

Google: Youngtribune.com

In journalism and public relations, conflicts of interest are even more common. There is pressure to get the newest, most interesting stories. As a PR professional, there is pressure to ensure the best possible image for your client at any cost. In the following article, Joe Skeel discusses the constant ethical battle for journalism professionals. Quill article by Joe Skeel

Examples of common dilemmas include paying a source for information they have, neglecting to report something due to a personal interest you have in the matter, and being dishonest and exaggerating a story. 

Dealing with pressure like this can be overwhelming, especially knowing there are consequences no matter which path you take. According to the Media Ethics Resource Library there are ways to avoid the conflicts. It may not be easy to do in this competitive environment but it ethically correct and will help you avoid trouble every time.

Examples of avoidance techniques are disclosure, recusing oneself, and adhering to the code of ethics. Disclosure is telling people upfront you will not be able to do the job because of whatever circumstances you feel are conflicting. Recusing yourself means to excuse yourself from the equation; let someone that does not have that issue take over for you. Lastly, following the code of ethics is simple; do what the rules say to do.

It can be hard to be ethical because everybody wants to be successful and perform well on the job. It can be embarrassing and difficult to admit that certain circumstances are beyond your control. It can be even harder to let go of the project if you have already put time and effort into it.

Here is an example of just how easily conflicts of interest are formed. The Case of Mr Mike

As a student never having written a serious piece, I find that I have never been personally involved with any conflicts of interest, but I can see how they easily arise. Life happens. You meet people on the job and are encouraged to form relationship with them for the good of your professional network.

Sometimes those relationship become friendly and before you know it you have potentially entangled yourself in a conflict of interest. For instance, should you find yourself having to report on your acquaintance or friend, chances are you will not want to say anything negative or disapproving about them. Whether or not it is true may not matter as much as the bond you both have formed.

Chances are some sources you have may want some kind of compensation for their juicy info. They ask what is in it for them. How can they be rewarded for helping you do your job? You are stuck. Ethically, should you pay a source? Should you allow the truth of a hidden situation get away? Which route is best for you to take?

Only you can navigate your moral compass. Only you can decipher your conflicts of interest. Only you can make the choice to be ethical or competitive. Choose wisely!