T.L.
Schilling
Who
knows? Who cares? Who should know and who should care? Can a CEO of a large
conglomerate or even the President of the United States be expected to know
everything that goes on with the people they have working for them? Sometimes I
think that the answer is yes simply because someone has to pay.
According
to website mediamatters
, in a rush to get
the “exclusive” on the terror attacks on U.S. diplomatic facilities in Benghazi
in 2012, CBS appears to have taken some unethical approaches to reporting it. It
is said that many, if not most employees get their ethical approach to do their
work from the top management of the organization. If this is truly the case in
this instance then why were only reporter Lara Logan and her producer Max
McClellan put on indefinite leave for their role in reporting the story.
Finally, CBS did admit that it failed to disclose that the supposed eyewitness
of this whole story, Dylan Davies’ book was published by Simon & Schuster,
which by the way, is owned by CBS.
Courtesy
of Media Matters.org
So, with the long standing issues that people have always
had with business ethics and accountability, we developed a term to help
justify it; plausible deniability. According to changefactory.com.au, it can be used by
anyone from you and I at home to the President of the United States. Can it
used to protect those at the top so they can legitimately deny knowing what
went wrong? Yes. Can it be used to describe a lack of accountability within an
organization and those at the top? Yes.
It may be plausible to even think that since the time when
humans first started roaming the earth, someone has been denying knowing the
truth about something or maybe just not disclosing all the facts. We see it
sometimes when trying to get to the bottom of a situation with our children. We
ask 20 questions about who broke something in the house. When it’s all said and
done, sometimes the child will just look at you and say “well, you didn’t ask
me that.”
The technological age is upon us and with that comes being
viewed by many more eyes than before.
People have developed many theories as to why even “good” people make
some of the poor ethical decisions that they do. In a 2011 issue of The Public Relations Strategist they
suggest reasons anywhere from unrealistic goals being set for them by
management or fear of losing their job. Demands put on them to continually beat
the competition to management’s willingness to overlook the smaller infractions
as long as the employee is meeting goals and expectations. Personally, I think
those are crutches for people to use while trying to rationalize their actions
to others.
There are numerous guidelines out there for journalists and
media to follow, such as the code of ethics set forth by the SPJ that lead the way for responsible and
ethical journalism. The Whistleblower Act of 1989 protects those people who
choose not to participate in unethical or in some cases, criminal activity.
Someone once said that with authority, comes great
responsibility and that speaks volumes as to what true journalism is. They are
afforded the opportunity or authority to report the news, but they must be
responsible in how they do it.
The bottom line is
that each person, guided by their own moral compass throughout life, makes good
decisions and bad decisions. In the end, who really knows?
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