The Future of News and Advertising Technology

Holly Tod

Ht827010@ohio.edu

Tuesday, December 2, 2014

Think about how much technology has evolved in the past century. Think about how our grandparents received their news. They didn’t have such thing as a computer or the Internet. They had to solely rely the radio, tv and newspaper to relieve their information. Unlike today, they didn’t have the immediacy and the availability or receiving the news.

The author of the article, Paul Sparrow talks about the future of news in his article, Let’s Start Talking About a Radically Different Future of News.” Sparrow discusses how the media today has grown, even from print to digital. He states:

“Since the invention of the printing press, the “news media” have grown consistent patter: more bigger and faster. From print media to broadcasting, to hypermedia to today’s overwhelming omnimedia, each new generation of technology allows for a larger, growing audience that is reached more quickly through an ever-expanding range of formats and devices.”

Social Media

As I’m sitting here writing this article, I asked my friends, “how do they receive their news?” Two of them said, Facebook and the other two said, Twitter. Today, millennials aren’t relying on newspapers for their news, they are relying on major sources, such as CNN and Fox News’ Twitter and Facebook page.

According to Jennifer Saba’s article, One-Third of U.S. Adults Get News Through Facebook: Study,” one-third of U.S. adults get news through Facebook, a study from the Pew Research Center. Saba wrote,

“Social media is playing an increasingly important role in how people find news. The trend is especially pronounced among young people who prefer to get news through platforms like Twitter or Facebook rather than traditional forms of print or broadcast television.”

The trend is going to get even bigger.

Advertising

Who would’ve known that advertising will advance as well. Sparrow also talks about advertising. It is amazing how technology can target ads to specific markets. For example, ever wonder how that Macy’s ad appeared on your Wall Street Journal page after visiting their website hours ago, even days ago? Well, technology today is so advanced that it can detect the websites a consumer has visited and will put their ads on different web pages. The author, Dan Woods also talks about this technology

Media advertising can also detect a consumer’s target market simply through their computer. Technology is so advanced that it can detect where their demographics, which will lead advertisers to provide advertisements that are relevant.

In conclusion, it is amazing how much technology has come along in the past century. It was only about 20 years ago that there wasn’t a thing called, ”Facebook” or “Twitter.” As I said, their news?” Two of them said, Facebook and the other two said, Twitter. Today, millennials are relying on these sources to receive their news. With the rate that technology is going right now, it’s going to get even more advanced. I cannot wait until I’m 60 years old to see how technology has improved since I was 21 years old.