paul.j.matson.1@ohio.edu
With the advent of new media and citizen journalism, there is code of ethical reporting that must be rigorously refined and adhered to. Citing the 2005 film "Good Night and Good Luck," CBS broadcaster Edward Murrow fearlessly challenges Senator Joseph McCarthy in his campaign to call out other public officials' alleged communist affiliation. In sync with the era of The Red Scare, Murrow's confrontational tactics against Sen. McCarthy distinctly proves the power of broadcast journalism. Consequences considered, there is a multitude to be learned from the actions of CBS and Mr. Murrow.
Ninety percent of communication is persuasive
From soap box speeches, to television, to blogs, every news report is founded upon the inspiration and character of its source. Unbiased reporting does not exist, and it is foolish to believe that any given news source is 100% reliable 100% of the time. However, there is a clear advantage to reporting that is done passionately and that can be easily verified. Broadcasters with a rare form of charisma (i.e. Bill O'Reilly, John Stewart, Walter Cronkite) are those who command attention, own influence and possess longevity.Big dog, little bite
When one argues that the media is biased, they are absolutely correct. It is not a matter of whether you trust one source in particular, but rather how often a news audience takes measures to cross-reference news. Educated news absorption is part of being a responsible citizen, just as reporters must accumulate as many credible sources as possible. If a perspective on an issue or event must be discussed, it should be made known that the information may be based solely on the views of the reporter.
Ultimately, we must acknowledge the inevitability of human error and embrace constructive criticisms made in public forums. There are countless ways to make one's voice heard. If this practice is not utilized, one dismisses their right to argue that media is intellectually corruptive.
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