With the new age of internet media and journalism comes a large amount of uncertainty and unreliability. One form of this type of journalism is called asroturfing. Astroturfing, by definition, is the act of a corporation or sponsor acting as or pretending to be a single, or group of, grassroots supporters and originators of content. For example if a tobacco company were to comment on a forum multiple times under multiple names to support its main objective this would be astroturfing. This is because the company created users that did not exist in order to promote its ideals and/ or give the illusion of support for the idea.