Subliminal messages in advertisements have been a topic of discussion for years, but what most people do not know is that they are not real.
The New York Post wrote an article about whether subliminal ads were real or fake in 2012.
They (an other news sources) said the idea of subliminal messaging started off as a hoax created by a researcher named James Vicary.
This hoax was about how Vicary placed the words "drink Coca-Cola" and "eat popcorn" for a short moment during a movie for a few weeks, then said the experiment "boosted Coke sales by 18% and popcorn sales by 58%."
However, this experiment was just "a gimmick to attract customers to his failing marketing business."
This realization of it being a hoax did not stop people from thinking that subliminal messages in advertising were real and impacted people's decisions in a major way.
The argument is that if you can catch the subliminal message, then it is not subliminal.
One of the most memorable "subliminal" message scandals was a George W. Bush ad aimed at Al Gore that ran the word "RATS" quickly across the screen.