Defining a Native Ad
Advertisers are coming up with sneaky ways get their products known. One of the infamous ways has been given the name "native advertising". This means that companies are making their ads look similar to online articles on the website they are being posted to. These ads trick customers and make it more difficult for them to tell the difference between what is an ad and what is an editorial. Here's a link to 12 Examples of Native Ads for examples of how sly these native ads and their creators can be.
Many believe that people have the right to know when they are viewing paid advertisements. There is an issue that transparency between the readers and the company is becoming nonexistent. Even movies and television shows have certain placement of products that are meant to be subtle. The best way to win over the trust of their readers and viewers is to disclose who the publication is promoting and which posts have and will be considered native ads.
Native Ads Aren't Obvious (And That's on Purpose)
The problem that most news and information staffs are having is that advertisers are taking charge of the content that is sent out in these types of ads. Social media is a prime example of companies lacking disclosure on what is an advertisement and what is real news. Most companies don't use the word "advertisement" with these ads, but use other words that would imply that this is an ad. Twitter, for example, uses the word "Promoted" and Facebook uses the word "Sponsored", but neither come straight forward to say that these posts are advertisements.