Branded Content vs Editorial ContentWhen a reader clicks on an online article often times Ads will pop up wanting the reader to click and follow its link or several ads or banners will surround the article advertising a product or service. This is known as branded content, but sometimes it is trickery to detect. Today media outlets go as far as writing an article based on an ad to disguise the ad as editorial content.
|Via Stylefeed.com - Example of branded content disguised as editorial content|
So how different is Branded Content compared to Editorial Content?
Branded Content - (also known as branded entertainment) is a form of advertising that uses the generating of content as a way to promote the particular brand which funds the content's production.
Editorial Content - Content that is not advertising based. It is content written and published by editorial staff or publisher of a newspaper, magazine or any other written document.
Ethics of Branded Content