Enter the troll. Internet trolls are the reason I never read the comments section of a news article or blog. Trolls post inflammatory or abusive comments in public forums to hurt or anger others, or simply to start an argument. The last thing I, as a news reader, ever expected, though, was to be trolled by journalists. Still, if you've ever clicked a headline simply because it angered you or ridiculed you and others like you, you have probably been trolled by a journalist or a headline.
I suppose someone decided that trolling is the next logical step, after clickbait, to generate more views, but it seems a little dangerous. Sure, news websites are fighting a daily battle for more hits than the other guy, but there is really no better way to alienate many of your readers than to ridicule an entire group of people.
Journalists trolling their readership is more common than I realized before reading this week's Stop Trolling Your Readers article, but it seems to be a sure way to lose large groups of readers with one article, or even one headline they feel attacks them. After seeing this Time article's headline, The New Millennial 'Morality': Highly Sensitive and Easily Offended, I knew that no matter what the article's actual message is, I'll never be able to get through it. I don't want to be abused because I belong to a certain generation, and I have lost respect for anyone who feels this kind of clickbaiting is acceptable. Trolling makes the original, What happens next is truly shocking method, look good by comparison.