With so many people constantly participating in live conversations on social media today, it's important that those of us working in fields of journalism and public relations remember to draw the line between our professional and personal lives.
For journalists, it's important to stay independent on social media and to keep personal tweets to a minimum, or on a separate account, so that they do not reflect poorly on you or the media corporation you work for. These guidelines are the same for public relations professionals on social media, but in addition to representing our place of work well, it's important to represent clientele well too.
Today, everyone online who blogs and participates on social media creating and sharing stories can be considered a journalist. This is why it is so important that as journalists and public relations professionals, we seek and report the truth and always remain independent so that our followers and fans will continue to see us as credible sources that they trust.
Public Relations Professionals on Social Media
Many public relations professionals today are connected to their company's social media accounts from their smart phones. One of the most dangerous outcomes of this is accidental tweeting or posting personal content from the official company social media account.
There are instances of this everywhere, for example, this tweet from an employee of American Red Cross.