- Craft an inherently shareable story. Having a sharable piece of news or article is what will make or break your article. As noted before, people are getting their news from social media sites at increasing rates, which means people are getting their news from what their friends share. You can make sure your article is “shareable” by including these five things: imagery, localization, trending topics, human voice and brevity.
- Deepen relationships with journalists. Knowing that journalists are evolving their craft to fit with the norms of social media is key. According to the infographic, 76% of journalists feel pressured to think about how their story will be shared on social media.
- Help news organizations to create original content. It’s becoming the norm to use original content rather than videos or pictures that are branded. Creating content that is all yours and original will not only garner more views and interactions, but adding media to your content makes it more shareable.
- See what’s over the horizon. This industry is all about staying up-to-date with trends and sometimes, even ahead. These five aspects are what journalists see as the future for their field: more digital mobile, quicker turnaround, more original video, smaller and more focused staff and rising social influence.