Thursday, September 3, 2015

The Code of Ethics

Kate Fickell

1. Radio Television Digital News Association (RTDNA)
-The job of a journalist is to inform the public and allow them to create their own opinions. Journalists need to spend the time gathering information to create the ethical and true story. There are two sides to a story so being accurate and truthful are important. The readers have the right to decide who is credible.
-Avoid conflict of interest because others could see it as bribing or manipulation of the story being covered if gifts are accepted. Plagiarism is always wrong in the field of journalism and should be taken seriously.
-Here is a study done on women that increases their likeability, competence, and trustworthiness. But look closely at who conducted the study. Is this theory credible?
Makeup Makes Women Appear More Competent

2. Society of Professional Journalists (SPJ)
-Understanding your own bias will help limit stereotyping in your writing. Always own up to what you write.
-Reporting the news doesn't give you the excuse to harm an individual by the words you write or say. Just because you get access doesn't mean it is ethical to publish it.
-The SPJ code of ethics isn't enforced. It is more of a voluntary guideline to a framework of ethical behavior. Enforcing it would go against freedom of speech.

-Journalists face pressure from a variety of sources to make them act a certain way that might conflict with their personal ethics as shown in the picture below.
The News Manual
Chapter 58: Pressures on Journalists

3. The National Press Photographers Association (NPPA)
-This is visual communication and is responsible for documenting the news through photographs. It is the photojournalists’ job to share the news through the universal language of visual communication. As a photojournalist, you can't be manipulated by staged photos, can’t create bias in captions, can't edit or change any photos, and can’t accept gifts.
-Here is an example of a photojournalist who manipulated their photos on a story they did.
World Press Photo Says It Will Not Disqualify Questionable Winning Photos. NPPA Scorns Decision

4. Institute for Advertising Ethics (IAE)
-Journalists have the responsibility to serve the public by providing information on products that they are interested in.
-If the consumers are being misled by entertainment/ads versus actual news, that could be considered unethical. For example, creating ads toward children can be tricky since they can’t evaluate the credibility.
-Consumers may be threatened by behavioral advertising, which means ads match their online searches. Some companies are trying to build the trust of consumers by having a Do Not Track program.

5. Public Relations Society of America (PRSA)
-Free flow of communication could be unethical if the reporter accepts a gift from the subject they are reporting on.
-Competition could be unethical if someone spreads rumors about a competing company in order to recruit more for their company.
-Disclosure of information could be unethical if someone sees incorrect information via the Internet and does not correct it.
-Safeguarding confidences could be unethical if someone works at a company and then switches to another to use that information against them.
-Conflicts of interest could be unethical if a worker has a deeper relationship with a client that could influence them to tell the story differently.
-Enhancing the precession could be unethical if a member of the company says a product is safe without fully knowing or educating themselves if it is or not.

6. Online News Association (ONA)
-This is comprised of digital journalists who must adjust to a changing world and be able to spread the news in all platforms. One of the ethical ways to publish the news is to show readers the difference between promotional information and actual facts.

7. American Society of Magazine Editors (ASME)
-The value of any print or news organization relies on the relationship with the readers. Be aware of advertisers that post their content to look like the article but the information isn't actual news.

-This short video will leave you with an ending thought about the code of ethics.

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