With the progressions of technologies and communities being so rapid, journalism will continue to restructure its ethical principles to match the means and mediums of news. The standard ways of reading the news today will not be the standard in five years and certainly not 15 years from now. The ethical principles of journalists will need to adapt alongside the future.
These principles are fine on paper, but technologies like Twitter, BuzzFeed, and The Huffington Post have turned the paradigm of journalism. The updated principles are: Seek truth and report it as fully as possible, be transparent and engage community as an end, rather than a means.
The new principles incorporated the old principles but stress transparency and engagement to serve the public. Journalists should not forget that journalism serves the public, and they have a right to relevant, open news.
The liberal viewers will accept the rhetoric and tune in to hear important news. However, conservative viewers will take the fear appeal and question the validity and reliability of the news. In its essence, fear motivates because of danger, and danger comes from a specific source. In the case of partisan news, a liberal news source might use a conservative homefront as a danger to use a fear appeal and appear as an affront to conservatives.
Communities are not as singular as they once were, when news was delivered by paper to the front door every morning. In the modern era of journalism, communities are intertwined, and developing relationships with the first hand audience of news is paramount to healthily reaching the adjacent and tertiary communities.