Journalists have become anticipatory defenders as transparency has become the main tool in the journalist trade. Transparency and independence have remained a strong hold of ethics throughout the technological change, as audiences are finding new ways to become editors and commentators in their own right.
|courtesy of http://freedomwatch.ipa.org.au|
Circulation is measured less and less by how many physical papers are delivered and instead by how many clicks their story gets on the company’s web page. The dynamic of audience member to writer becomes a bit more complicated as ideas such as independence become clouded.
Independence and neutrality as a writer become more difficult as editors push for stories that will attract a greater audience and therefore greater revenue. The business often loses sight of its purpose as the drive to survive in the tough economic and fast-changing times becomes greater than the need to produce underreported or unpopular stories.
As paranoid as it may sound, we must learn to question everything. What motivated a person to say or react this way? Where are they getting their information? By asking these questions and more before the article or segment hits the media stream, we are anticipating questions and thoughts our audience may have and answering their questions before they even thought of them.