It is not news to anyone in the profession that the developments of social media and all other connections that the Internet allows for have forever changed the landscape of news organizations’ relationship with the public. These new codes correctly recognize the blending of journalism and strategic communication efforts, creating a combination of ethical values that better serves those in the profession.
Clearly articulate your journalistic approach, whether you strive for information or approach information from a political or philosophical point of view. Describe how your point of view impacts the information you report, including how you select the topics you cover and the sources that inform your work.
Transparency encompasses independence in a more practical way by including the readers. It allows them to know all the facts and make decisions about the value of the content they are consuming. This also increases reliability and trust. Journalists cannot be perfect, and to recognize up front that there are areas that hold potential bias or problems will increase trust in the story and the profession.