This group of articles was all about "sponsored content." The article How news organizations can sell sponsored content without lowering their standards really caught by with its relevant and insightful points. But what is sponsored content? According to Josh Sternberg with Digiday, it can be defined as when "a brand pays a publisher to have its name and/or message associated with a particular story." The Poynter article by Jeff Sonderman talks about how BuzzFeed relies on sponsored content and how they have mastered it. Sonderman discuses the importance of your sponsored content reflecting the values of your publication as well as primarily serving the reader.
As mentioned above, it appears that BuzzFeed seems to be one of the best examples of a master of sponsored content. They encourage their advertisers to post fun BuzzFeed-esque posts rather than just writing about themselves. In addition, members of the BuzzFeed team work closely with the various sponsors to come up with the best content for the brand as well as the BuzzFeed audience.