PR practitioners should try and adapt some of the journalism code of ethics. Currently many PR people focus on the company they work for and their clients, but maybe it’s time for a change. PR practitioners do have their own code of ethics that are similar to those outlined in the journalism's code of ethics. They have the Public Relations Society of America ethical guidelines that cover the necessity for honesty, accuracy, integrity, and confidentiality. They also have the Professional Standards Advisories (PSAs), which address specific PR areas and practices.
Just like with the journalism code, there is never just two sides of a story, and that you should make sure you have all the facts before making your assumption, the same thing goes for PR. For public relation specialists, just providing a little balance would bring a lot more trust in not just them, but also the businesses that they represent.