Ray Rice and his wife Janay Rice sat in a jam-packed press conference at the Baltimore Ravens facility, just days removed from an event that shocked the NFL world.
As the two spoke, the Ravens' official Twitter account was live-tweeting along—a common practice for professional sports organizations nowadays.
They sent out this:
|Screenshot via Deadspin.com|
One of a CEO’s most important jobs is to create, foster and communicate the culture of the organization. They can do this through words and through actions. The PR practitioner’s job is to communicate the message and explain the culture — both internally and externally. Wrongdoing or malfeasance rarely occurs in a vacuum. Leaders invariably know when someone is compromising standards.
|Image via nypost.com|
The biggest standout here is the "whistleblower line". There was no standard for accountability here within the organization or the team.
- Reveal the hazards of having lax ethical standards or enforcement, and use examples to highlight your points.
- Encourage management to set up a “whistleblower line” so that employees can report serious violations anonymously.
- Suggest bringing in an outside firm to look at standards and practices periodically and indicate any possible vulnerability.
- Promote the development of a clear set of standards and practices that the organization can convey and post on its website.
The NFL has no real history of correct enforcement in their rules, though. So, when you can set no examples, there is no real precedent that they could set.