Every day there are ethical decisions that impact the hundreds or thousands of people who watch, read, listen, and/or click on a media source. The foundation for making the right decision starts with ethics classes in college. Students in the E.W. Scripps School of Journalism will use this blog to reflect on ethical questions in the media today.
Friday, October 2, 2015
4 Videos Eliminating Gender Stereotypes
Sometimes, for advertisements to make an impact, they have
to tug on heartstrings, support a powerful cause, or take a stance on a
controversial issue.Many of these
advertisers have joined a campaign to end gender stereotyping. Below are 4 advertisements that have made an impact on doing just that:
1.Like A Girl
The always ad shows different people asked to perform a
physical activity “like a girl” would. When asked to run “like a girl”, they
all begin to run daintily and slow. Then the ad brings in young girls who are
asked to perform the same activities “like a girl” would, and they all run,
throw, and fight as hard and as fast as they can.
This advertisement brings forward a stereotype that says
women are weak.The term “like a girl”
has always been seen as an insult and Always is trying to say that.The commercial aims to show women that doing
something “like a girl” is something they should be proud of, not ashamed of.
This ad shows snippets of two people from the beginning of
their relationship until proposal.Throughout the video you can only see on of their faces, while the other
is behind the camera filming events such as meeting parents for the first time,
moving in together, and first fights.At
the end one of them gets down on one knee and proposes (to the person behind
the camera).When the person steps away
from the camera you see it is two men’s’ journey that you have been watching
the whole time.The video goes to show
that love is love, despite the gender behind the camera, every love story is
In this ad for Clean and Clear, Jazz, an adolescent
transgender, describes her struggle of being transgender in middle school and
how she has learned to love herself for who she is. She tells us about how
others love her when she’s herself and scenes display her playing and laughing with
other girl friends. The video sparks
conversation over transgender, and shows how many struggle with gender identity
as kids. But the point of the video is: they’re still kids, they’re still
people.They want to enjoy the same
friendships as every other adolescent.
The video shows a woman and a man of power performing the
same actions but being labeled differently.Where as the man is labeled a boss, the women is labeled bossy.The video is meant to bring to show both men
and women that these labels do exist. Pantene hopes to have people re-evaluate
the way they label others as well as fuel women to ignore the negative labels
and be confident.