Brands use social media to find loyal customers
Brands use social media to market to new and existing customers. Brands use their Facebook pages and You Tube accounts to encourage consumers to post photos and videos of themselves using the product or service. The more natural role of brands in social media is to let the consumer speak and to talk. Brands still use marketing and promotional tactics like contests, coupons and advertising,but that is only one part of their role. Social Media platforms like Facebook give brands the ability to get feedback on new products and services.