It seems that more and more people have been turning to sites such as Buzzfeed in order to get their news or current events information because of the easy to follow list format that Buzzfeed typically follows.
What is Sponsored Content?
Sponsored/Branded content is just that – content or information, presented in a similar format to the hosts’ website, either listed as sponsored by an organization or company, or branded with their name.
With sites like Buzzfeed using this content format very similar to the way they display their own original content, distinguishing between the original and sponsored content becomes sometimes difficult. In fact, in this poll conducted by Contently, it states that out of groups shown sponsored content, four out of the six groups said they thought the ad was an original article.
This is a great way for brands to get their content and name out into the advertising pool without being considered as pushy or trying too hard to gain attention. I personally greatly enjoy the Buzzfeed brand itself, so when I see the promoted content on their site, I don’t hesitate to click on it and see just what all the buzz is about.