|An "advertorial" from Shape Magazine|
PRWatch offers a nice sample list of actual video footage with background information about the sources. From that list, some of the big culprits that used VNR’s are popular and reputable news networks like Fox News and ABC News local stations.
Do productions such as these “reports” harm the credibility of not just the company that sponsors them but the media that broadcast them? I personally think they do. For example there is a “report” about a discount retailer in the Cleveland area that one of the morning news reporters “interviews” and this video is inserted during weekend reporting, on a consistent basis. It's placed in the middle of a broadcast! When I first saw it, I honestly thought it was a report by the news station that employs the reporter. But now that I have seen it numerous times, it is annoying and obnoxious. It ruins my perception of the reporter as well. I’m sure this isn’t the goal of the piece but I’d rather hear a commercial from them than the 20 minute spot of a local “celebrity” acting as if they are sincerely promoting the company. It all seems meaningless and insincere. To see an entire local celebrity list of endorsements, you can view their website.
|Honda ad from Advertising Age article|