Conflicts of interest occur everywhere and anywhere in life. Some professions deal with conflicts of interest more than others. Reading the articles “Maybe it’s Not so Obvious” by Deborah Potter and “Checkbook Journalism’s Slippery Slope” by Ryan Chittum, as a future journalist I am concerned about the conflicts of interest I will face throughout my career.
Advertising, for example. Allowing or encouraging the station you’re employed with to advertise the product you promote during your newscast is a conflict of interest. This shows you are worried about publicity for your product more than your creditability. Erin Andrews, for example, is the new face for TruBiotics. Although Andrew’s is reporting on sports, which doesn’t seek as much credibility, Andrews is still promoting her product on the station that she airs on, giving viewers a different outlook on her.
The article “Public Relations Issues,” published by the University of Oregon, focuses on conflicts of interest that occur within the public relations field. For example, consider working on a public relations account where a client’s company is known to be a notorious polluter, while the public relations specialist is environmentally aware. A journalist can face difficulties in reporting a positive view on this company if the reporter is environmentally aware as well. As I stated previously, public relations has more of a handle on conflicts of interest. The Public Relations Society of America (PRSA) states in their code of ethics ways to take on conflicts of interest and prevent it. All public relations firms have the particular section of conflicts of interest in their employment contract, as specified to their particular firm.